TRIUMPH DEALERS HOST SUMMER SEND-OFF PARTIES
Triumph Motorcycles is inviting riders and enthusiasts to celebrate the season's finale at their local dealership during the Triumph Summer Send-Off Sales Event on Saturday, September 5, 2026. Hosted at more than 50 participating Triumph dealerships across the United States, this one-day event is designed to bring riders together for a day of great motorcycles, exclusive offers, and a chance to connect with the local riding community.
Guests can enjoy complimentary food, BBQ-themed activities, special pricing on Triumph clothing and accessories, and exclusive event offers on new Triumph motorcycles. Each participating dealership will create its own unique atmosphere with local activities, refreshments, and dealership-specific promotions, ensuring every Summer Send-Off celebration delivers a memorable experience for riders and enthusiasts alike.
As an added incentive, registered guests who purchase a new Triumph motorcycle at a participating Summer Send-Off event will receive a premium Triumph-branded indoor bike cover, ideal for protecting their motorcycle during the off-season.*
*the final product will vary by model family
The first 20 registered guests at each participating dealership will also receive an exclusive Triumph-themed Beer Can Chicken Stand, a unique keepsake made for your BBQ grill that revs up the taste and is sure to be a conversation piece for years to come.*
*MUST REGISTER TO BE ELIGIBLE FOR gift. REGISTRATION DOES NOT GUARANTEE RIDER WILL RECEIVE GIFT.
The Summer Send-Off Sales Event is designed to bring riders together for one more great summer celebration before the riders feel a chill in the air. It's an opportunity for riders to connect with their local Triumph community, enjoy a fun day at the dealership, take advantage of exclusive savings, and perhaps even find the motorcycle they've been considering all season. We're grateful to our dealer network for creating unique experiences that make this event something riders can look forward to across the country.
How to Join the Celebration
Visit TriumphOnTour.com to find a participating dealership and register for the Summer Send-Off Sales Event. Registration is required to be eligible for the Beer Can Chicken Stand giveaway. Registration does not guarantee a giveaway item, which is available only to the first 20 registered guests at participating dealerships while supplies last.
*Offer valid while supplies last. Gifts available only to registered attendees who purchase a new eligible Triumph motorcycle at participating Summer Send-Off events. Limit one gift per qualifying motorcycle purchase. No cash value. Offer subject to change or cancellation without notice.
