MORE TECH, MORE SPEC, MORE FUN TRIUMPH UPDATES TRIDENT 660 FOR 2025

• Triumph updates award-winning Trident 660 for 2025
• More rider focused technology fitted as standard, including Optimized Cornering ABS, Triumph Shift Assist, and Cruise Control
• Upgraded suspension for even more agility
• Bold new colors and graphics schemes
• Available in dealerships from November 2024

Triumph Motorcycles enhances its award-winning Trident 660 for 2025, fitting even more rider focused technology as standard, upgrading the suspension and introducing a choice of three bold new colors and graphic schemes.

As the only triple engine in the class the Trident 660 delivers thrilling performance and agile, confidence inspiring handling. The performance and updated retro-modern styling are now paired with best-in-class rider-focused technology. Underpinned by Triumph’s renowned premium build quality and component specification, the Trident 660 now offers riders an even more compelling package and remarkably low cost of ownership.

In response to customer demand, the Trident 660 now features a host of new equipment that is unprecedented in this class, with Optimized Cornering ABS and Traction Control, Triumph Shift Assist and Cruise Control all fitted as standard. The integrated TFT display, and MyTriumph Bluetooth Connectivity system gives riders turn-by-turn navigation, calls and music control, and there are three rider modes, including a new Sport mode.

Paul Stroud - Chief Commercial Officer, Triumph Motorcycles

“We first launched the Trident in 2020 with a unique combination of exhilarating triple performance and character, confidence inspiring handling and bold British styling. With its unrivalled overall cost of ownership on top, it proved popular with riders of all ages and experience levels, in markets across the world, and since its launch the Trident has won several major industry awards.

The addition of this technology sets the bar for the category yet again. Building on the popularity of the bright, bold color scheme of our special edition, the Trident Triple Tribute, we are introducing striking new color schemes in Cosmic Yellow, Cobalt Blue, and Diablo Red, as well as the Jet Black. But the most important factor for our customers, of course, is that the Trident 660 makes every ride seriously fun."