The Most Iconic British Motorcycle Brand
The very first production Triumph motorcycle went on sale in April 1902, starting one of the world’s most exciting motorcycling stories. It’s a story that shaped the motorcycle world we enjoy today and one that touched millions of passionate fans who share our obsession for motorcycling. In 2022, we celebrate this landmark 120-year anniversary.
Building on generations of passion, performance, innovation and excellence, Triumph’s modern era began in 1990 with a completely original range of motorcycles designed and built in a brand-new, state-of-the-art factory at Hinckley.
In the last three decades, Triumph built and sold more motorcycles than at any previous time in its history, through an international network of more than 700 dealers in 57 countries.
The passion for Triumph, shared worldwide by owners, riders, fans and dealers, made the last 12 months the most successful ever, with more than 75,000 bikes registered bringing even more riders into the global Triumph family.
Everyone at Triumph is proud to be part of an iconic brand that represents the very pinnacle of Great British design and engineering, with a lineup of world-beating bikes spanning adventure to roadsters to modern classics, each delivering Triumph’s renowned reputation for class-leading handling, finish, detailing and original, authentic design.
Today, Triumph operates across five manufacturing facilities, all managed and led by the global headquarters in Hinckley, Leicestershire, where every Triumph is conceived, prototyped and tested in Triumph’s Center of Design Excellence. The most recent addition to Hinckley’s impressive infrastructure is an all-new UK assembly plant, built to enhance Triumph’s global manufacturing flexibility and complement the existing multimillion-dollar paint shop and rapid prototyping facilities.
With the launch of Triumph’s all-new competition MX and Enduro motorcycles, and a new family of smaller capacity bikes created in partnership with Bajaj, the future never looked more exciting.